{"id":2693,"date":"2021-12-13T14:05:07","date_gmt":"2021-12-13T13:05:07","guid":{"rendered":"https:\/\/to3fxaovci.preview.infomaniak.website\/our-battle\/"},"modified":"2026-10-09T08:33:12","modified_gmt":"2026-10-09T06:33:12","slug":"our-battle","status":"publish","type":"page","link":"https:\/\/www.washwashcousin.be\/en\/our-battle\/","title":{"rendered":"Our battle"},"content":{"rendered":"

[vc_row el_class=”center”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1634814702345{padding-bottom: 150px !important;}”][vc_column_inner width=”5\/12″][vc_single_image image=”1177″ img_size=”full” el_class=”js-in-view appear-squeeze”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”6\/12″][vc_column_text el_class=”js-in-view appear-squeeze appear-delay–1″]<\/p>\n

OBSERVATION<\/h2>\n

 <\/p>\n

With the forever growing pollution, the climate change, greenwashing and seeing politicians playing deaf, it is time to do something.<\/p>\n

 <\/p>\n

Our weapons?<\/strong>
\nOffering you a 100% waste-free bathroom.<\/p>\n

 <\/p>\n

Our battlefield?<\/strong>
\nThe entire world, buddy! (But we are going to start small\u2026 in Belgium ;-))[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1638437486934{padding-bottom: 150px !important;}” el_class=”row-revers”][vc_column_inner width=”6\/12″][vc_column_text el_class=”js-in-view appear-squeeze appear-delay–1″]<\/p>\n

THE SITUATION<\/h2>\n

 <\/p>\n

Our waste is everywhere. At the bottom of the oceans, on the mountains, on top of the trees, buried underground and even\u2026 inside whales. This pollution it took us one century to create will stay here for hundreds, even thousands of years for the most persistent waste. We have no will to play a part in this massive destruction. We want to fight it!<\/strong><\/p>\n

 <\/p>\n

This is what a family of 4 consumes in one year on average:<\/strong>
\n30 bottles of shower gel
\n30 bottles of shampoo
\n30 tubes of toothpaste
\n30 jars of deodorant
\n\u2026<\/p>\n

 <\/p>\n

It is estimated today that the weight of bathroom waste for a family of 4 amounts to 25 kg per year. Solid cosmetics (if the products are well formulated and packed in eco-packaging) reduce this number to\u2026 close to ZERO![\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_single_image image=”1180″ img_size=”full” el_class=”js-in-view appear-squeeze”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1634814702345{padding-bottom: 150px !important;}”][vc_column_inner width=”5\/12″][vc_single_image image=”1183″ img_size=”full” el_class=”js-in-view appear-squeeze”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”6\/12″][vc_column_text el_class=”js-in-view appear-squeeze appear-delay–1″]<\/p>\n

THE BEST WASTE IS THE WASTE WE DO NOT PRODUCE!<\/h2>\n

 <\/p>\n

Manufacturing an object, may be a future waste, itself generates\u2026 waste. About 10% only of the raw material used globally end up in finished products and 90% of these raw materials transform directly into waste.<\/p>\n

 <\/p>\n

Example : 1.5 kg of waste is needed to manufacture a plastic toothbrush and you can only imagine the tons of waste needed to make the millions of shower gel, shampoo\u2026 containers sold each year all over the world.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1638437495878{padding-bottom: 150px !important;}” el_class=”row-revers”][vc_column_inner width=”6\/12″][vc_column_text el_class=”js-in-view appear-squeeze appear-delay–1″]<\/p>\n

THE HIDDEN WASTE<\/h2>\n

 <\/p>\n

Beware, it is not because a cosmetic is solid that it is zero-waste. In fact, the waste may be hidden in the ingredients of the cosmetic product itself (silicone, fragrances and synthetic colorants, polymers, sulphites\u2026 that end up in the groundwater tables and eventually in the oceans, threatening the entire ecosystem).<\/p>\n

 <\/p>\n

Some go as far as surfing the zero-waste wave. Some go as far as surfing the zero-waste wave. So, we need to be very patient and look at the ingredient lists (INCI) that are compulsory on the cosmetic products we buy. The ingredients in our products have been studied for months. We make sure that all the ingredients we have selected are 100% biodegradable.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_single_image image=”1186″ img_size=”full” el_class=”js-in-view appear-squeeze”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1634814702345{padding-bottom: 150px !important;}”][vc_column_inner width=”5\/12″][vc_single_image image=”1189″ img_size=”full” el_class=”js-in-view appear-squeeze”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”6\/12″][vc_column_text el_class=”js-in-view appear-squeeze appear-delay–1″]<\/p>\n

EFFICIENCY<\/h2>\n

 <\/p>\n

We are committed to offering you a zero-waste alternative as nice as its traditional cousin. Because big manufacturers, let\u2019s not kid ourselves, got us hooked on a certain level of comfort when it comes to textures and others and we do not want the non-initiated to feel that they are being held hostage and think they are going one step back on the ease of use, comfort, textures and application levels. We thus do out very best to offer efficient solid cosmetics that are pleasant to use.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1638437503176{padding-bottom: 150px !important;}” el_class=”row-revers”][vc_column_inner width=”6\/12″][vc_column_text el_class=”js-in-view appear-squeeze appear-delay–1″]<\/p>\n

OUR PACKAGING<\/h2>\n

 <\/p>\n

Since we have to follow the European regulations on cosmetics, we have to comply with very strict rules. Rather than getting into trouble, we decided to offer our products in light cardboard packaging that is entirely compostable, thus 100% biodegradable.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_single_image image=”1192″ img_size=”full” el_class=”js-in-view appear-squeeze”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1634815797540{padding-bottom: 150px !important;}”][vc_column_inner width=”5\/12″][vc_single_image image=”1195″ img_size=”full” el_class=”js-in-view appear-squeeze”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”6\/12″][vc_column_text el_class=”js-in-view appear-squeeze appear-delay–1″]<\/p>\n

SOLID COSMETICS… ONLY FOR AN ALERT ELITE?<\/h2>\n

 <\/p>\n

Bulk shops are mushrooming just about everywhere in Belgium and we applaud this initiative. Awareness is growing and we are delighted. Our fight becomes your fight.<\/p>\n

 <\/p>\n

However, not everyone is aware of the alternative solutions to traditional cosmetics yet. We are regret that. This is why we are doing everything we can so that solid cosmetics be accessible to as many as possible. Because\u2026 one converted family = 25 kg a year worth of waste that will not be generated. So, don\u2019t be surprised if you see us\u2026 everywhere![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"[vc_row el_class=”center”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1634814702345{padding-bottom: 150px !important;}”][vc_column_inner width=”5\/12″][vc_single_image image=”1177″ img_size=”full” el_class=”js-in-view appear-squeeze”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”6\/12″][vc_column_text el_class=”js-in-view appear-squeeze appear-delay–1″] OBSERVATION   With the forever growing pollution, the climate change, greenwashing and seeing politicians playing deaf, it is time to do something.   Our weapons? Offering you a 100% waste-free bathroom.   Our battlefield? The entire world, buddy!… View Article<\/a>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-combat.php","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"our battle","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Our battle: less bathroom waste with solid, natural cosmetics and no plastic packaging. Find out why Wash Wash Cousin does what it does.","footnotes":""},"class_list":["post-2693","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOur battle<\/title>\n<meta name=\"description\" content=\"Our battle: less bathroom waste with solid, natural cosmetics and no plastic packaging. 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